Shoppers are willing to pay more for the flavor and color of heirloom tomatoes than any other tomato in the category.
Product, Price, Placement and Promotion:
We’ve gathered the insights and crafted a guide detailing the 4 P’s of Heirloom Merchandising for your convenience.
Discover the unique qualities of heirlooms that will enhance your produce department and capitalize on the spectrum of color and flavor.
Get our 2025 merchandising calendar for Heirloom Tomatoes complete with promotable holidays, cross merchandising themes and products to increase your sales.
Hover over any tomato on the shelf below and learn more about your next big ticket item.
Click on any tomato on the shelf below and learn more about your next big ticket item.
GREENExpect bright acidity with varying degrees of sweetness.
YELLOWTend to be mild, creamy, and low in acid.
ORANGESweet and lower in acid than red heirloom tomatoes. Fruit-forward taste.
REDRobust, higher acid flavor balanced with sweetness.
BROWN/BLACK/PURPLEEarthy, almost smoky sweetness with a bit less acid flavor than red.
It’s normal for heirlooms to come in odd shapes. This is what makes them interesting.
While some consumers may initially overlook tender tomatoes, heirlooms shine with their best flavor and juiciness at this stage of ripeness.
With 14 years of experience in fresh produce sales, Kristina Federico can guide your heirloom sales growth.
