AMADO, ARIZ., Oct. 20, 2022 — The tomatoes will make their debut at the Global Produce and Floral Show in Orlando this month.
“With a growing demand for local, specialty produce, we identified an opportunity to innovate, bringing the product closer to our local consumers while also satisfying their preference for quality and flavor,” states Ricardo Crisantes, Chief Commercial Officer of Wholesum. Heirloom tomatoes are a wonderful treat, with vibrant colors, unique textures, and succulent flavor. Wholesum highlights the reliable supply and outstanding shelf life of these generally delicate specialty tomatoes. The current offering consists of three colors: red, yellow, and brown.
With 6% year over year growth in the first half of 2022 according to Nielsen US tomato data, heirloom tomatoes have shown to be increasingly appealing to consumers. This wide appeal resonates greatly for organic consumers, given its greater penetration in the US organic market. However, heirloom tomatoes have traditionally been a volatile crop. “By bringing it indoors we can ensure greater consistency in the product quality and flavor while still maintaining its traditional charm,” states Crisantes.
The tomatoes are currently sold in 10 lb. cases of assorted colors to build visually stunning displays at the retail shelf. “We look forward to building this program with our retail partners and making these beautiful tomatoes more widely available to our local consumers,” Crisantes adds.
Stop by Wholesum’s booth #5181 at the 2022 Global Produce and Floral Show to see their new organic heirloom tomato offering.